Abercrombie & Fitch

To the dismay of the link empire, teenagers whose parents have cut back on their allowances may be coming to a recessionary revelation: Paying $90 for torn jeans isn't that cool anymore.

While other retailers are responding to the downturn with red-lined price tags and tempting promotions, upscale Abercrombie & Fitch isn't budging on its price points. This scarf, for example, will still cost you $58. The company is fiercely protecting its image as a "premium" brand, and, as a result, it's getting snubbed big time by its once cultlike, ever-loyal fan base.

link just posted a 34 percent drop...

It was only the other day when I saw my neighbor wearing a God-darn gorgeous top that had me guessing where she got it from and what brand it belonged to. I happen to get a chance to have a quick peek at the designer name which read link on the rim of her sleeve. I was taken by surprise on her purchase because it looked extremely expensive and for the 6 long years that I have known her she never really spends so lavishly on her attire. It was only after a while that I learnt she had got this incredible looking t-shirt online at a fraction of the actual price for the same cheap abercrombie polo...