Jay's Rocawear line looks like its going into the toy business by rolling out a line of Barbie dolls.
In celebration of their 10th anniversary, Rocawear has teamed up with Mattel for a special collection of Barbie dolls -- all of which are black and rocking Rocawear clothing.
Further details regarding the deal and line of dolls was unknown at press time.
Rocawear was created by Jay-Z and Damon Dash in 1999, and going on to become one of the biggest urban lines in fashion. Both founders have since sold off their stakes in the company, but when Jay-Z sold his interest for $204 million in 2007, he maintained some authority over the development of products, licensing, and marketing.
In celebration of their 10th anniversary, Rocawear has teamed up with Mattel for a special collection of Barbie dolls -- all of which are black and rocking Rocawear clothing.
Further details regarding the deal and line of dolls was unknown at press time.
Rocawear was created by Jay-Z and Damon Dash in 1999, and going on to become one of the biggest urban lines in fashion. Both founders have since sold off their stakes in the company, but when Jay-Z sold his interest for $204 million in 2007, he maintained some authority over the development of products, licensing, and marketing.
