Limited edition 1997 Bewitched Samantha doll by Schwartz. The flap-style box with images of Bewitched is actually nicer than the doll -she looks nothing like Elizabeth Montgomery.
See Samantha, Darrin, Endora and Mr and Mrs Kravitz in 1964 TV commercials for Chevrolet and Quaker Oats - both were long-standing sponsors of the show.