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Article about Boo in The Coveteur
We've said it before, and we'll say it again—sometimes, it all comes down to a haircut. Think: Anna Wintour's bob, Keri Russell's near-Felicity-ending closely-cropped curls, "The Buffy" (who we have Mara Roszak to credit), "The Rachel" and more. And while Pomeranians are kind of objectively cute, there's one thing that sets apart our subject from the rest of the breed—a shorter, slightly spunkier teddy-bear cut that elevates Boo from your averagely adorable Pom to the "Cutest Dog in the World." Make that universe!
That said, you could similarly chalk the whole Boo-nomenon to Facebook. After one of their employees created a page for their own puppy, things kind of took off from there; thanks in part to a few famous fans (including Khloe Kardashian). Enter a gazillion 'likes', a blog, and a few picture Boo-ks later (see what we did there?) and Boo is practically a household name (given, of course, that you do, in fact, have a working internet connection).
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