I saw this question so often around the forum and club in general, I wanted to give my answer. I’ve been firmly Captain Swan since the bean-stalk, so keep that in mind while I point out all of Hook’s shortcomings.
I believe there are many reason to this dislike of Hook.
When Mary Margaret and Emma first met Hook, he was working with a woman who had just murdered an entire village, lied to their faces and was planning to double cross them. Snow knew him by reputation as a ruthless pirate captain, and repeatedly told her daughter not to trust him. He later ripped the...
I was on Eonline's spoiler chat page, and even though the spoilers were about various different shows, the only things people were posting comments on were Captain Swan. The nice comments were very very nice, but the bad comments were, well...they all looked as if they had been written by the same person. (They hadn't). Believe me, I do try to stay away from stuff like that, but there are times when you can't avoid it. What was strange though, was that they were all arguments (if you can call them that), I had heard before.
In 'The Perks of Being A Wallflower', Charlie witnesses an upsetting incident between his older sister and her boyfriend, and is troubled when she stays with him. Charlie asks his English teacher "Why do nice people choose the wrong people to date?" His teacher tells him: "We accept the love we think we deserve."
"Can we make them know they deserve more?" Charlie asks. "We can try," the teacher replies.
I was thinking about this quote in the context of Swanfire and CS and certain things Emma said about Neal which I think probably confused CS shippers and made Swanfire fans...