Girl group KARA’s strategy is use familiarity and their comeback. The plan is to bring familiar music like “Day & Night” from their new album “Day & Night” as their winning move. It shows determination that they will maintain the previous KARA color.
KARA’s entertainment company ‘DSP Media” had a telephone conversation with ‘Dispatch’ on the 25th and revealed “There has been a lot of changes since the members changed. Thankfully the original KARA members and the new member, Youngji balanced each other a lot better than expected so the comeback date is sooner than planned.”
Not much attempt was made in changing their music. They’re returning to KARA’s previous music. The company reported, “When requesting songs, there was a desire to keep KARA’s previous look and feel. If we tried to change the music genre because a new member was added, it’ll be overdoing it and would give a foreign feel to the fans.”
However, we did upgrade the performance. It’s determined that they will show a high level of dance skill. An insider explained, “Among all the KARA songs, the choreography difficulty in this album is the most difficult. The dance movements will be organic. Also, they’ve prepared dances with key moves like “the butt dance,” “mic dance.”
The goal is to show a more mature look. The visual concept is a luxurious sexy look. The company said “Currently, there are 10 different looks for the comeback. Instead of using revealing clothing, we’ve emphasized on the hint of sexiness. You’ll be able to see a new level of maturity.”
Now, KARA is in the last stage of getting ready for their comeback. The first show is planned to be revealed on the 18th. DSP said that “KARA is doing their final practices with the comeback approaching. Youngji the youngest is especially practicing 24 hours.She’s doing her best so she doesn’t hinder the team.”
Translation credit: sarah k @ karaholic