The ancient Feng Shui art has many applications in modern era also. In business, this art is applied for good flow so as to strengthen the employees’ well being and to get more success in business. While there are many applications of feng shui, one of the important applications is in business logo design.
When it comes to business logo design, there are 4 main guidelines which are based on important feng shui principles. These relate to choice of color, shape, symbols & images, and signage directions & auspicious measurements. In this article, these principles are discussed in more detail.
Business Logo Design Tips According To Feng Shui
Use of Color
As per the Feng Shui art, color is light and it deeply affects the behavior of the humans. Red is always an active, stimulating color which calls to action. Blue and green are calming colors and provide soothing energy. When making a spa business logo, red should be avoided. It is advisable to select harmonious colors when making business logo. For instance - gardening businesses belong to Wood element, thus the best colors to use are therefore green and brown. Similarly, for the business belonging to Water element, use black and blue colors.
Use of Shapes
Each shape symbolizes some feng shui element. To help the designer choose right shape as per feng shui, here is the detail provided: -
Earth – Square
Water – Wavy
Metal – Round
Fire – Triangular
Wood – Rectangular
These are the shapes which can be chosen for different businesses related to different feng shui elements.
Use of Symbols & Images
According to Feng Shui art, the images or symbols used in logo design should illustrate what the business does. For example – an image of a bunch of flowers is perfect for a logo for floral shop. It expresses in a clear way what the business does. Similarly, the symbol used in the logo should also associate with the business.
Signage Directions & Measurements
If the feng shui is to be applied in the project which includes business signage design, many elements come into play in choosing signage measurements and directions. Some feng shui consultants make use of special measuring tapes which indicate fortunate measurements for different types of projects. The directions for making signage can be chosen according to the following listing.
Fire – Center, Southwest, South
Earth – East, West, Northeast, Northwest, Southeast, Southwest, Center
Metal – North, Northwest, West
Water – Southeast, East, North
Wood – East, South, Southeast
One can make different business logos according to feng shui and save those as custom logo samples for future use.
When it comes to business logo design, there are 4 main guidelines which are based on important feng shui principles. These relate to choice of color, shape, symbols & images, and signage directions & auspicious measurements. In this article, these principles are discussed in more detail.
Business Logo Design Tips According To Feng Shui
Use of Color
As per the Feng Shui art, color is light and it deeply affects the behavior of the humans. Red is always an active, stimulating color which calls to action. Blue and green are calming colors and provide soothing energy. When making a spa business logo, red should be avoided. It is advisable to select harmonious colors when making business logo. For instance - gardening businesses belong to Wood element, thus the best colors to use are therefore green and brown. Similarly, for the business belonging to Water element, use black and blue colors.
Use of Shapes
Each shape symbolizes some feng shui element. To help the designer choose right shape as per feng shui, here is the detail provided: -
Earth – Square
Water – Wavy
Metal – Round
Fire – Triangular
Wood – Rectangular
These are the shapes which can be chosen for different businesses related to different feng shui elements.
Use of Symbols & Images
According to Feng Shui art, the images or symbols used in logo design should illustrate what the business does. For example – an image of a bunch of flowers is perfect for a logo for floral shop. It expresses in a clear way what the business does. Similarly, the symbol used in the logo should also associate with the business.
Signage Directions & Measurements
If the feng shui is to be applied in the project which includes business signage design, many elements come into play in choosing signage measurements and directions. Some feng shui consultants make use of special measuring tapes which indicate fortunate measurements for different types of projects. The directions for making signage can be chosen according to the following listing.
Fire – Center, Southwest, South
Earth – East, West, Northeast, Northwest, Southeast, Southwest, Center
Metal – North, Northwest, West
Water – Southeast, East, North
Wood – East, South, Southeast
One can make different business logos according to feng shui and save those as custom logo samples for future use.
