Every marketing angle
There is no doubt that the internet has opened up the world to business but it has also opened up business to global competition, the level, of which, no business generation has ever seen before. In the last few years, web design London
has led the world because it had to and because it married technical skills, often developed overseas, with consummate web design that works for organizations more used to selling via TV, radio and brochures.
If a marketer is looking for a clear explanation of the differences between online and off-line marketing, it can probably be summed up by three letters: SEO.
In the early days of move making, the stories and images were crude and the same can be said of the early days of Search Engine Optimization. Today, there is much sophistication in the modern deployment of SEO which, if not created by an SEO expert in London, can often fall foul of the world’s most powerful search engine, which can result in a website not being recognized by Google at all. In other words, if a website employs crude, key word stuffing techniques that worked several years ago; in today’s more enlightened online marketing times the website in question will simply disappear off Google’s radar.
may well exploit the technical skills of website technicians located in the developing world but the concepts employed by good website design in the UK will always shine through in the search engine results. The global effect created by good web design has to be co-ordinate with an understanding of online marketing and how these days it has to work not as a stand alone marketing ploy but as part of a three-pronged-approach that involves marketing in the print media, via brochures and leaflets, and on radio and even TV. It is not a case of online V. offline marketing but how online marketing has gone from being the Cinderella to being the ruler.
A few years ago, if an organization had to choose which method of marketing was to be the most effective, TV would have definitely come out on top. But nowadays, web design in London is so strong that most organizations see online marketing as their most significant marketing tool and if anything has to be given up it is TV marketing, partly because of the expense and partly because Ads can so easily feature online and so do not need to be on TV to be seen.
It can be hard to appreciate just how powerful a tool web design in the UK is and it doesn’t have to come with a high price tag. By combining marketing skills located in London with technical skills located overseas it is possible to exploit opportunities on the internet whilst also maximizing traditional offline marketing routes. Together, online and offline marketing working together can really attract new customers.