In the current world scenario people search for everything they need in the internet. The requests by the people are catered by an unlimited number of search engines available on the internet. Most of the search engines offer these services free. Based on the words typed in the search engines, they look the World Wide Web for suitable matches and display the search results based on certain criteria’s. Usually the websites which get to the top of the search results have more probability to attract more number of customers. Studies have shown that the internet researchers scan a search results...