Technically, Microsoft didn't INVENT the Red Ring of Death, per say. No, instead, the RRoD is a technical problem in which the Xbox 360 console overheats and the GPU is damaged. The exact same thing happened with the original Xbox back in 01, so pretty much everyone knew this was going to happen with the 360. I didn't get it either and I've owned mine for about more than a year.
i think they would want to do that because if you did get the ring of death they would want you to go back and say what happened to my 360 can you fix it and they say no your 360 died you have to buy a new one.