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Dave Grohl (of the Foo Fighters) in their 'Everlong' music video
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As we of the MTV generation know, music videos are a great medium for artists with only a few restrictions. One must convey a message within the two or three minutes designated for the song (of course except for rare cases like Thriller ). It must be entertaining enough to encourage multiple viewings, and be 'main-stream' so to allow for TV viewings at midnight or mid-day. Follow these, and you'll have a video fit for MTV or VH1.
But what makes a great music video?
1. It must be unique. This is a given. We have all seen enough angst-ridden m.v.s where the crying/angry/hurt girl/guy rides the bus/train/car, etc. Same goes for rapper videos with scantily-clad female dancers.
2. Tells a story. It can be a bizarre story that doesn't make much sense until the end, but one must feel satisfied at the conclusion [see Eurostar by YeYe or Everlong by Foo Fighters.]
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