Very interesting article from the Inside Facebook blog that suggests that Facebook optimization is the next big distribution channel with potentially as big an impact as the Google search distribution channel.
This is very interesting! Social networking is changing the face of SEO as the role of search is changed, even deminished by social networks where more and more people find more and more of their info. Other insights on this topic:
http://seo2.0.onreact.com/7-social-browwsi
http://www.pandia.com/sew/425-social-seear
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