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*NB: For those of you who haven't seen the third season in its entirety, I would refrain from reading this, as it might contain potential spoilers- Waiching*[b]
[b](US DVD release date: 22 September 2009)
(UK DVD release date: 7 December 2009)
Season 3 Synopsis -'The fashionable world of Ugly Betty continues to evolve in the complete third season that takes Betty to another life change as she grows up, moves into Manhattan and embraces her independence.'
With Ugly Betty there appears to be a different theme occuring in each season. Season 1 was mainly about Betty and her friendships with Daniel, Henry and Christina; Season 2 was all about Betty, Gio and Henry. Season 3 looks set to be about Betty, Marc and Amanda.
A couple of months ago before the season 3 premiere had even aired, Silvio Horta mentioned that this season was going to be all about Betty growing up. Well, to be frank, the product description at the back of the box which says '...moves to Manhattan and embraces her independence' is misleading and wrong; thus, this should be changed because Betty eventually leaves her...
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The term 'representation' is one of the many key areas in Media and Cultural studies in relation to the concept of identity and how it is formed.
Representation refers to the way people, places etc are portrayed, especially in context of the media and how they are viewed by the audience, which is us. Because they are representations, this means therefore that characters and people on TV and film are branded, shaped, dressed and shown as they are on screen by the producers. In studying these representations, we are decoding them and then drawing on a range of meanings- be it fictional or real; implicit or explicit. By viewing media representations of certain characters and people, we then decide afterwards whether these representations either challenge notions of identity and how certain social and minority groups in society behave, talk and act in real life... or whether they seek to highlight and reflect those cultures, lifestyles and trends.
Or perhaps present a much maligned and distorted idea of these characters and their situations.
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When watching Ugly Betty- or be it any other show or movie, the narrative is one of the essential elements in understanding the story, in addition to which it forms the sequencing and ordering of events, as and when they happen.
The concept of narrative structure enables the likes of you and I to understand the message, ideas and situations taking place within the film or show through the ordering of those events occuring on screen. Alas, this is where meaning is also achieved. Although narrative structure and theory is not neccessarily based around semiotics- which I have touched upon during one of the previous essays- the different narrative models being cited in this essay and in the analysis of narrative in TV and film draws on the theory of semiotics and structuralism.
In narrative theory, depending on what type of media it takes the form in-; be it film, TV- , certain stories share certain conventions and features, where in which they can be told and explained in different ways. Codes and conventions are important in media texts because they help seek to address and distinguish different genres and texts. Codes is a term, where wider sets...
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