Okay, first off, that title is a lie.
Based on the way things are going with the new club update feature so far, I thought we could use some guidelines. These are not official, they are merely suggestions on how to decide on a new icon or banner as a team. Only large clubs have the new suggestion options, so there are thousands of people there whose opinions count! (Not that smaller spots aren't valuable, you guys rock just as hard.) The suggested steps for changing a club's look are the same up until Step 3 for both large clubs with the new poll feature, and smaller ones with user-run polls...
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