To appeal to men, Dr Pepper Ten completely revamped their marketing strategy from Diet Dr Pepper. Dr Pepper Ten has calories and sugar unlike its diet counterpart. Instead of the “dainty tan bubbles” on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to alienate and denigrate women.
For instance, there's a Dr Pepper Ten Facebook page for men only. I had to create a new Facebook page indicating I’m a guy to even view the...
Because I am a Girl is a campaign that aims to transform the lives of the worlds poorest girls. Plan believes that girls access to education and legal rights can break the cycle of poverty and discrimination that girls face around the world.
On Oct. 21, 2009, Smith College celebrated the life, words and work of alumna Gloria Steinem 56, in commemoration of her 75th birthday. For more than 50 years, Steinem has been at the forefront of the movement for women's equality.
I analyze the alternate reality game "i love bees", which was used to promote the release of the video game Halo 2 by presenting a side story about civilians. It's the most feminist part of the Halo series, but does have a few problems.
I looked up various videos involving feminism on YouTube-feminism has become my passion, and while looking at the comments for some videos I find a lot of sexism and anti-feminism. I will keep all comments anonymous, however I'll give give you the link for the video. Here it goes, hold on to your lunch boys and grrls as sexism is NOT dead.