#2, Madonna
Charity: Raising Malawi
Annual Impact: $5,540,068
After co-founding Raising Malawi in 2006 to aid the nation’s two million orphans, Madonna has become one of the most hands-on philanthropic celebrities. She had to go through a fair bit of legal wrangling, but the pop star eventually adopted two Malawian children, Mercy and David. Of course, the coverage and controversy sparked by the adoptions generated significant press, as she and the charity were mentioned in over 600 newspaper or magazine articles in the last 24 months. The organization focuses on providing basic needs for children including nutrition, education, health care, and clothing, and to kick-start donations Madonna has vowed to match every dollar donated to the organization out of her own pocket.
Breakdown: TV ($455,568), Print ($4,897,500), Internet ($187,000), Personal donations (undisclosed)
Charity: Raising Malawi
Annual Impact: $5,540,068
After co-founding Raising Malawi in 2006 to aid the nation’s two million orphans, Madonna has become one of the most hands-on philanthropic celebrities. She had to go through a fair bit of legal wrangling, but the pop star eventually adopted two Malawian children, Mercy and David. Of course, the coverage and controversy sparked by the adoptions generated significant press, as she and the charity were mentioned in over 600 newspaper or magazine articles in the last 24 months. The organization focuses on providing basic needs for children including nutrition, education, health care, and clothing, and to kick-start donations Madonna has vowed to match every dollar donated to the organization out of her own pocket.
Breakdown: TV ($455,568), Print ($4,897,500), Internet ($187,000), Personal donations (undisclosed)
Friends of Madonna’s adopted daughter sang carols at their orphanage… wearing Crocs sent as Xmas gifts by the star.
The footwear was in a truckload of presents from little Mercy, four, to the children she grew up with at the Kondanani orphanage in Malawi, delivered by an African Santa Claus.
Madonna, 51, also threw a party with fizzy drinks, hamburgers and chocolate at the orphanage and sent a Christmas card. The gifts were handed to more than 80 children with tags reading “Love from Mercy”. Orphan Chitsanzo, six, said: “I am very happy my friend Mercy bought us shoes, toys, chocolates and cakes. They are very beautiful.” Her friend Happiness, four, added: “I’m so happy I have received Christmas gifts. I have my own toys now.”
Carers said it was the most presents the children had ever received.
source: mirror.co.uk
The footwear was in a truckload of presents from little Mercy, four, to the children she grew up with at the Kondanani orphanage in Malawi, delivered by an African Santa Claus.
Madonna, 51, also threw a party with fizzy drinks, hamburgers and chocolate at the orphanage and sent a Christmas card. The gifts were handed to more than 80 children with tags reading “Love from Mercy”. Orphan Chitsanzo, six, said: “I am very happy my friend Mercy bought us shoes, toys, chocolates and cakes. They are very beautiful.” Her friend Happiness, four, added: “I’m so happy I have received Christmas gifts. I have my own toys now.”
Carers said it was the most presents the children had ever received.
source: mirror.co.uk
