Rainbow SpA’s latest production PopPixe (52 x 13) had its worldwide broadcast debut on France 3’s Mon Ludo, with amazing results. With its first broadcast on August 14th, PopPixie achieved an 18 per cent audience share amongst its core target of four to ten year olds. The following week it climbed to 25 per cent in the same demographic and by September 4th it reached 27 per cent.
The launch in France was concurrent with a pan-African launch on K-Net and followed by launches on TVI and Canal Panda (Portugal), Clan TVE (Spain), Kanal D (Turkey), RAI (Italy), Alter (Greece), Junior and MTV3...
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