The start of 2009 saw what could be a revolutionary change to the use of mobile phones. Imagine a world where soap viewers race to get their hands on their mobile in order to watch their favourite soap rather than crowd around a TV set.

The soap drama, Today & Tomorrow, was ITV Local Yorkshire's first internet soap to be shown on their website last year. At the time, ITV Local Yorkshire Channel Manager Mark Waddington said, “It’s incredibly brave of 2b Acting to attempt something like this and shows great initiative. We’re always on the lookout for creative people who are prepared...