Coffee to Drink

(Note: I first published this on LinkedIn. I thought fellow fans might enjoy it). Did you ever see a movie that you felt was speaking to you - one in which the character experienced something that you could relate to in your gut? Or maybe you heard the lyrics to a song that captured your personal heartbreak? Or maybe you saw a commercial for something you just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand or a company...