Cartoon Network is considering developing original content as apps and games first rather than as TV shows, in an effort to create its own digital brands to rival the likes of Angry Birds.
"One of the things we are considering and talking about is how do we play in that digital space for original content?" said Stuart Snyder, president and chief operating officer of parent company Turner's Animation, Young Adults and Kids division.
"I don't think everything has to be created as a show. Things can be developed as shorts, they can start as games, they can start as apps… That is the nature, more and more, of where the business needs to think of itself."
Speaking at the MIPJunior conference in Cannes, Snyder declined to give specific details of any games or apps that are being created, but he confirmed that "more and more things are in development for us in that direction".
"People come in and want to do a show, but think about the characters. What's the best way to launch these characters? Maybe it's a game, maybe it's a short. That's what the freedom of today provides."