The weekend edition of the Wall Street Journal features an excellent article on Esther Snyder (1920-2006), recently deceased president of In N Out Burger. It discusses the history of the chain and speculates on the chain's expansion plans (note to Mrs. Snyder's successor: Please come East, preferably tomorrow).
Online at http://online.wsj.com/article/SB115534920190234107-sea...nth
if you have access.
I'll try to find a non-subscription reprint and post it soon.