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Solo artist IU and Yoo Hee Yeol recently attended the event for Sony Korea’s MDR launch, where the two posed for the media as they promoted the headphones.
The MDR-Z7 is Sony‘s latest release, and is characterized as utilizing “high-resolution audio” technology, and in addition to superior sound quality, also boasts a 70㎜ diameter diaphragm, as opposed to the standard 40㎜. The diaphragm is said to be composed of aluminum-coated liquid crystal polymers, and the body is made of metal. The MDR-Z7 is priced at 699,000 Won, which is approximately $655.

The use of idols to promote products isn’t remotely new, but netizens have been reacting very positively to IU’s endorsement for Sony’s MDR-Z7. Does an endorsement from your favorite idol mean anything to you?
Relevant trans: "IU revealed that she was taking on new challenges as a singer-songwriter.

According to IU, “I’m putting the final touches to my new album” and that “there won’t be a separate producer for the album, instead I’ll be involved in many parts of the album directly and accomplishing things on my own, which is a ‘challenge’ to me.”

Also, “It could be something with a more serious (theme) than before, but it’ll be an album that contains my own thoughts”."

Korean source: link

Full article translation source by squishy with love: link (Thanks, squishy!)
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IU is definitely in some hot water now. While some fans continued to defend the singer regarding her portrayal of the character Zeze from 'My Sweet Orange Tree' in her song of the same name, the company that publishes the book, Dongnyok Publishing Company, relayed their dismay on November 5 regarding her "misinterpretation" of the story.

Dongnyok wrote on Facebook under the title, "Miss IU. Zeze is not that kind of child." The parts of the lyrics they had a problem with go, "Zeze, quickly come up the tree, put your lips on the leaf / you should not play around, you should not hurt the tree /...
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