one of the leading global e-commerce in the Cloud, announced that sportswear brand Tory Burch has officially relaunched its website www.toryburchking.com in s' Pressing the trade platform Demandware ®. Combining e-commerce with its editorial content and social media, the new site reflects the style and personality of the leader and founder of the eponymous brand, while optimizing the service offered to customers.
Alongside the launch of its new e-commerce, Tory Burch has unveiled a mobile site is rich in features, exploiting the application of e-commerce mobile Demandware. The unification of the environment between the mobile store and Web store offers consumers a seamless interface and consistent in their path to purchase.
"We have registered at the outset of e-commerce at the forefront of our strategy, launching the site www.toryburchking.com soon after opening our first store. It has become one of our key growth drivers and is a priority for us, "says Miki Berardelli, Marketing Director of Tory Burch. "We chose Demandware for its ability to help us remain at the forefront in terms of innovation and growth, and we are very excited about this collaboration that benefits our brand as our customers. "
The brand wanted a platform that boosts e-commerce growth, combines control and flexibility, and easier to navigate while accelerating it. Tory Burch has selected Demandware because of its reputation, its market success and its application to store predefined SiteGenesis ®.
SiteGenesis embraces best practices in usability, merchandising and site technical architecture and features hundreds of e-commerce optimized for the fashion industry. At the same time, this application allows Tory Burch incorporate his particular brand of dressing to create a stylish and engaging Web site. The solid Demandware merchandising tools like multi-site capabilities and proven scalability of its platform to bring Tory Burch features including brand needs to support its strong growth.
The new platform is characterized by speed and ease of navigation, the sophistication of merchandising products and social media and content integration. The brand is able to release itself from its editorial content and Twitter feeds from his blog and to arrange the syndication of its entire website. Search the site provides large images of articles, a more powerful zoom, different views and better color swatches, pledges of time savings in the purchase path.
Fans of the brand not rave about the new site on Facebook and Twitter pages of Tory Burch, emphasizing the speed of transactions and ease of navigation.
Tory Burch is a pioneer not only in the fashion world but also in how we conduct business, "said Jamus Driscoll, Vice President Marketing of Demandware. "Recognizing early on the importance of Internet presence, the brand has since grown significantly and is able to leverage the flexibility and scalability of the platform Demandware to seduce its customers via channels manifold. We are very pleased to contribute to its continued growth and success. "
Tory Burch is an American brand of sportswear internationally oriented, embodying the personal style and spirit of its eponymous founder and director. Recognizing a gap in the market for fashion design at prices more affordable, it wanted to create a collection of clothing and accessories for both chic and comfortable for women. Tory Burch brand was launched in February 2004 through shops offering multiple categories of items: ready-to-wear, handbags, shoes, small leather goods, jewelry. The collection is now sold in 47 independent boutiques in the United States, Europe and Asia, on the site www.toryburchking.com and in more than 500 department stores and specialist outlets worldwide.
Alongside the launch of its new e-commerce, Tory Burch has unveiled a mobile site is rich in features, exploiting the application of e-commerce mobile Demandware. The unification of the environment between the mobile store and Web store offers consumers a seamless interface and consistent in their path to purchase.
"We have registered at the outset of e-commerce at the forefront of our strategy, launching the site www.toryburchking.com soon after opening our first store. It has become one of our key growth drivers and is a priority for us, "says Miki Berardelli, Marketing Director of Tory Burch. "We chose Demandware for its ability to help us remain at the forefront in terms of innovation and growth, and we are very excited about this collaboration that benefits our brand as our customers. "
The brand wanted a platform that boosts e-commerce growth, combines control and flexibility, and easier to navigate while accelerating it. Tory Burch has selected Demandware because of its reputation, its market success and its application to store predefined SiteGenesis ®.
SiteGenesis embraces best practices in usability, merchandising and site technical architecture and features hundreds of e-commerce optimized for the fashion industry. At the same time, this application allows Tory Burch incorporate his particular brand of dressing to create a stylish and engaging Web site. The solid Demandware merchandising tools like multi-site capabilities and proven scalability of its platform to bring Tory Burch features including brand needs to support its strong growth.
The new platform is characterized by speed and ease of navigation, the sophistication of merchandising products and social media and content integration. The brand is able to release itself from its editorial content and Twitter feeds from his blog and to arrange the syndication of its entire website. Search the site provides large images of articles, a more powerful zoom, different views and better color swatches, pledges of time savings in the purchase path.
Fans of the brand not rave about the new site on Facebook and Twitter pages of Tory Burch, emphasizing the speed of transactions and ease of navigation.
Tory Burch is a pioneer not only in the fashion world but also in how we conduct business, "said Jamus Driscoll, Vice President Marketing of Demandware. "Recognizing early on the importance of Internet presence, the brand has since grown significantly and is able to leverage the flexibility and scalability of the platform Demandware to seduce its customers via channels manifold. We are very pleased to contribute to its continued growth and success. "
Tory Burch is an American brand of sportswear internationally oriented, embodying the personal style and spirit of its eponymous founder and director. Recognizing a gap in the market for fashion design at prices more affordable, it wanted to create a collection of clothing and accessories for both chic and comfortable for women. Tory Burch brand was launched in February 2004 through shops offering multiple categories of items: ready-to-wear, handbags, shoes, small leather goods, jewelry. The collection is now sold in 47 independent boutiques in the United States, Europe and Asia, on the site www.toryburchking.com and in more than 500 department stores and specialist outlets worldwide.
