Lady Gaga proved the unlikely inspiration for a sales boost of almost a third at online fashion group Asos, the latest retailer to post strong results over Christmas.
The Poker Face singer’s fashion for wearing “underwear as outerwear” helped drive sales up 30 per cent year-on-year over the five weeks to 3 January, according to a company spokesman.
Other popular items sold by the online group, which stands for As Seen on Screen and targets 16- to 34- year-olds, included party dresses, lacy clothing and Ugg boots.
In a brief Christmas trading statement, Asos said sales for the 42 weeks to 17 January were up 38 per cent year-on-year.
Nick Robertson, the chief executive, said it had been an “excellent Christmas for Asos. Sales and margin were both strong and we exited the Christmas period with a clean stock position”. The group, which was launched in 2000, now has 1.5 million active customers, up 25 per cent over this time last year.
Mr Robertson added the group was trading in line with board expectations “and remains confident for the outcome for the full year”. It expects sales to hit £230m this year.
Asos’s strong results follow a strong performance over Christmas from retailers including Next and House of Fraser.
Asos is focusing on growing its international business in 2010, which doubled in the past 42 weeks. It is planning to launch a standalone website in the US this year.
The share price fell 6 per cent to 441p, however, as revenues came in marginally below analyst expectations. Contrary to expectations the snow had an adverse impact on performance as it affected deliveries.
Natalia Marisova, an analyst at Investec, said that although sales remain strong Asos will face increasing competition from rivals including New Look and Top Shop.
The Poker Face singer’s fashion for wearing “underwear as outerwear” helped drive sales up 30 per cent year-on-year over the five weeks to 3 January, according to a company spokesman.
Other popular items sold by the online group, which stands for As Seen on Screen and targets 16- to 34- year-olds, included party dresses, lacy clothing and Ugg boots.
In a brief Christmas trading statement, Asos said sales for the 42 weeks to 17 January were up 38 per cent year-on-year.
Nick Robertson, the chief executive, said it had been an “excellent Christmas for Asos. Sales and margin were both strong and we exited the Christmas period with a clean stock position”. The group, which was launched in 2000, now has 1.5 million active customers, up 25 per cent over this time last year.
Mr Robertson added the group was trading in line with board expectations “and remains confident for the outcome for the full year”. It expects sales to hit £230m this year.
Asos’s strong results follow a strong performance over Christmas from retailers including Next and House of Fraser.
Asos is focusing on growing its international business in 2010, which doubled in the past 42 weeks. It is planning to launch a standalone website in the US this year.
The share price fell 6 per cent to 441p, however, as revenues came in marginally below analyst expectations. Contrary to expectations the snow had an adverse impact on performance as it affected deliveries.
Natalia Marisova, an analyst at Investec, said that although sales remain strong Asos will face increasing competition from rivals including New Look and Top Shop.
Lady Gaga's ex-boyfriend Luc Carl has opened up about his bad romance with the pop superstar in a new memoir.
In The Drunk Diet: How I Lost 40 Pounds... Wasted: A Memoir, Carl admits his former love was right to dump him before her career took off - and he admits he struggled as she became a phenomenon.
He writes, "The break-up with my girlfriend was my rock bottom. It took me about a week to realize she was right. I was f**king miserable, and it wasn't her fault. It was my fault for being a drunk a**hole. I would have left me, too."
And when she became a pop sensation, he adds, "I was happy for her, of course, but I didn't really need my ex shoved down my throat."
According to Life & Style magazine editors, who obtained the excerpt from the book, Carl and Gaga started dating in 2005. They split for good three years later.
In The Drunk Diet: How I Lost 40 Pounds... Wasted: A Memoir, Carl admits his former love was right to dump him before her career took off - and he admits he struggled as she became a phenomenon.
He writes, "The break-up with my girlfriend was my rock bottom. It took me about a week to realize she was right. I was f**king miserable, and it wasn't her fault. It was my fault for being a drunk a**hole. I would have left me, too."
And when she became a pop sensation, he adds, "I was happy for her, of course, but I didn't really need my ex shoved down my throat."
According to Life & Style magazine editors, who obtained the excerpt from the book, Carl and Gaga started dating in 2005. They split for good three years later.
The rumor was a few months ago that Lady Gaga and Luc Carl were going to get married in a castle, but it doesn't look like that's going to happen.
Lady Gaga announced their break-up and said she's feeling depressed.
She may not be doing well when it comes to love, but she's a hit in the music world. She's got over 10 million fans on Twitter!
She Tweeted: 10MillionMonsters! I'm speechless, we did it! Its an illness how I love you. Leaving London smiling.
Lady Gaga's new song “Hair” is going up on iTunes soon and she released the cover for the single on her Facebook. We can't wait to hear it!
Lady Gaga is the a fascinating woman. From her sing and dancing to her costumes at the vma's it doesn't get better. Gaga is a great singer and her songs are great. They are different from other songs because she puts her own flavor to it. When she dances it is also crazy. From wearing a dress to a shirt and then basically nothing is really crazy. Her costumes and her dress wear is also a part of her. She even has her own room in the buildings when she is invited to the Vma's I didn't know that but i found out. She changes her out fit after she gets a award and the wardrobe gets even better.
As Lady Gaga would say you are all her little Monsters!
As Lady Gaga would say you are all her little Monsters!
the lady
the gaga
it must be Boris Johnson!
no it LADY GAGA!!!!!!!!!!!
i'm sure everyone reading this loves lady gaga
but you might not be an obsessive fan who goes to all her shows but at least show your appreciation
by either becoming a fan of me, writing a comment
or write an article like me. lady gaga is the best
singer who ether lived i think everyone here
knows that and just write a comment on how great
she is
it all means the same people
so show your respect and write down how much you like lady gaga
oh
and please write what your fav-our-ite song made by lady gaga is
if you like this i have wrote more articles on random and rubber duck
GO NOW!!!!
:)
the gaga
it must be Boris Johnson!
no it LADY GAGA!!!!!!!!!!!
i'm sure everyone reading this loves lady gaga
but you might not be an obsessive fan who goes to all her shows but at least show your appreciation
by either becoming a fan of me, writing a comment
or write an article like me. lady gaga is the best
singer who ether lived i think everyone here
knows that and just write a comment on how great
she is
it all means the same people
so show your respect and write down how much you like lady gaga
oh
and please write what your fav-our-ite song made by lady gaga is
if you like this i have wrote more articles on random and rubber duck
GO NOW!!!!
:)