Hey, Pokemon fans. Today, I'm gonna talk about why McDonald's promoting Pokemon toys to boys is what Pokemon's marketing outside of Japan when wrong.
Ugh. Why, McDonald’s? Why do you have to promote Pokemon toys to boys? Pokemon is not for boys. If you target Pokemon to boys, it’ll fail. That’s why The Pokemon Company International is not happy at you for releasing Pokemon toys to Happy Meal for boys. Pokemon needs to be promoted on its own. Not paring with a girl’s toys. Releasing more girls toys to Happy Meals with Pokemon made Pokemon’s audiences lost a huge chunk of girls. Pokemon does not needs to be on the boys side. Pokemon can be promoted on its own and you know that, McDonald’s.
Second stop putting Ken Sugimori art and Pokemon Trading Card Game on your Pokemon toys, McDonald’s. Put the artwork from the popular long running animated series from the 90s to your Pokemon toys, McDonald’s. If you promote Pokemon only to your Happy Meals and not pairing with girls next time, you win. I hate today’s America’s fast food Pokemon promotions. Why? Ken Sugimori art and Pokemon Trading Card Game. I hate Ken Sugimori art and Pokemon Trading Card Game version of America’s fast food Pokemon promotions. Why they have to get rid of anime art and change it’s artwork to Ken Sugimori art and add in Pokemon Trading Card Game. I’m sick of Ken Sugimori art and Pokemon Trading Card Game version of America’s fast food Pokemon promotions. Bring back anime art, America’s fast food Pokemon promotions. It’s getting annoying.
But the biggest thing that is preventing Pokemon from having an identity outside of their toys in your Happy Meal marketing is the suits' paranoia over young boys. You know how much I hate their fear of what young boys want to Pokemon toys in their Happy Meals.
McDonald’s brass... Boys aren't your target demographic for Pokemon! Boys aren't your target demographic who are kids!
Who is your target demographic that are kids for Pokemon?
EVERYONE.
Pokemon is not for boys, it’s for everybody. Play Pokemon to every singles children... That includes girls. You'll get a big success on your hands, it's not freakin' rocket science! By trying too hard to appeal to boys, you alienate the girls who will make your Pokemon toys more successful than they are. You also come off as sexist, and you also make young girls feel left out. What is this? A boys-only treehouse? This is McDonald’s, something everyone deserves to experience.
Also, if you treat Pokemon toys at McDonald’s as a treehouse for boys that doesn't allow girls... Then you're limiting your number of kids. Girls don't want to go into a boys treehouse, because that's boys' stuff. Is Pokemon boys' stuff? No. Need I remind the suits about Pokemon toys released at McDonald’s??? Good thing Pokemon X and Y done correctly because Pokemon X and Y is for everybody (not for kids, the whole audiences), they probably would've done decent business at best. You mean to tell me that boys are Pokemon's target audience for McDonald’s Happy Meal? No. You need girls in the audience, too. Otherwise, girls won’t be able to see Pokemon at McDonald’s and it’s all your fault.
Pokemon is not a video game franchise. Pokemon is a regular Japanese 90s franchise. Well, Pokemon did start with the games. But later, the cards and the anime has soon followed along with moves and merchandises. There you go Pokemon had a crossover appeal. Japan got it right. Why America doesn't do the same thing? America needs to stop treating Pokemon like a video game franchise and cards. Pokemon needs anime and merchandises like Tomy Pokemon figures too. Otherwise it'll fail. America needs to treat Pokemon like well, Pokemon. This is not Japan, this is the US I'm talking about and thus that's what McDonald's has to work on. Promote Pokemon toys as Pokemon toys, McDonald's. Is that simple?
This obsession with pleasing one minor chunk of their audience all stems from Pokemon. McDonald's’ newly-hired staff came on board when Pokemon was released to Happy Meal, and those "geniuses" failed to realize that Pokemon toys was for boys and not for both girls and boys. But in corporation fashion, the suits and marketing are never wrong... It's obviously Pokemon's fault for McDonald’s Happy Meal marketing released Pokemon directly to boys and not appealing girls too.
This will be a lesson to you, McDonald's never promote Pokemon to boys and pair with girls toys, ever again. Move Pokemon away from gender marketing and promoting Pokemon toys as, well, Pokemon toys. Pokemon needs to be promoted on its own. Plain and simple.
Ugh. Why, McDonald’s? Why do you have to promote Pokemon toys to boys? Pokemon is not for boys. If you target Pokemon to boys, it’ll fail. That’s why The Pokemon Company International is not happy at you for releasing Pokemon toys to Happy Meal for boys. Pokemon needs to be promoted on its own. Not paring with a girl’s toys. Releasing more girls toys to Happy Meals with Pokemon made Pokemon’s audiences lost a huge chunk of girls. Pokemon does not needs to be on the boys side. Pokemon can be promoted on its own and you know that, McDonald’s.
Second stop putting Ken Sugimori art and Pokemon Trading Card Game on your Pokemon toys, McDonald’s. Put the artwork from the popular long running animated series from the 90s to your Pokemon toys, McDonald’s. If you promote Pokemon only to your Happy Meals and not pairing with girls next time, you win. I hate today’s America’s fast food Pokemon promotions. Why? Ken Sugimori art and Pokemon Trading Card Game. I hate Ken Sugimori art and Pokemon Trading Card Game version of America’s fast food Pokemon promotions. Why they have to get rid of anime art and change it’s artwork to Ken Sugimori art and add in Pokemon Trading Card Game. I’m sick of Ken Sugimori art and Pokemon Trading Card Game version of America’s fast food Pokemon promotions. Bring back anime art, America’s fast food Pokemon promotions. It’s getting annoying.
But the biggest thing that is preventing Pokemon from having an identity outside of their toys in your Happy Meal marketing is the suits' paranoia over young boys. You know how much I hate their fear of what young boys want to Pokemon toys in their Happy Meals.
McDonald’s brass... Boys aren't your target demographic for Pokemon! Boys aren't your target demographic who are kids!
Who is your target demographic that are kids for Pokemon?
EVERYONE.
Pokemon is not for boys, it’s for everybody. Play Pokemon to every singles children... That includes girls. You'll get a big success on your hands, it's not freakin' rocket science! By trying too hard to appeal to boys, you alienate the girls who will make your Pokemon toys more successful than they are. You also come off as sexist, and you also make young girls feel left out. What is this? A boys-only treehouse? This is McDonald’s, something everyone deserves to experience.
Also, if you treat Pokemon toys at McDonald’s as a treehouse for boys that doesn't allow girls... Then you're limiting your number of kids. Girls don't want to go into a boys treehouse, because that's boys' stuff. Is Pokemon boys' stuff? No. Need I remind the suits about Pokemon toys released at McDonald’s??? Good thing Pokemon X and Y done correctly because Pokemon X and Y is for everybody (not for kids, the whole audiences), they probably would've done decent business at best. You mean to tell me that boys are Pokemon's target audience for McDonald’s Happy Meal? No. You need girls in the audience, too. Otherwise, girls won’t be able to see Pokemon at McDonald’s and it’s all your fault.
Pokemon is not a video game franchise. Pokemon is a regular Japanese 90s franchise. Well, Pokemon did start with the games. But later, the cards and the anime has soon followed along with moves and merchandises. There you go Pokemon had a crossover appeal. Japan got it right. Why America doesn't do the same thing? America needs to stop treating Pokemon like a video game franchise and cards. Pokemon needs anime and merchandises like Tomy Pokemon figures too. Otherwise it'll fail. America needs to treat Pokemon like well, Pokemon. This is not Japan, this is the US I'm talking about and thus that's what McDonald's has to work on. Promote Pokemon toys as Pokemon toys, McDonald's. Is that simple?
This obsession with pleasing one minor chunk of their audience all stems from Pokemon. McDonald's’ newly-hired staff came on board when Pokemon was released to Happy Meal, and those "geniuses" failed to realize that Pokemon toys was for boys and not for both girls and boys. But in corporation fashion, the suits and marketing are never wrong... It's obviously Pokemon's fault for McDonald’s Happy Meal marketing released Pokemon directly to boys and not appealing girls too.
This will be a lesson to you, McDonald's never promote Pokemon to boys and pair with girls toys, ever again. Move Pokemon away from gender marketing and promoting Pokemon toys as, well, Pokemon toys. Pokemon needs to be promoted on its own. Plain and simple.
My battle with Arceus was incredibly tough. A level 80 pokemon goung up against a level 70 pokemon. The best thing I could do was to attack it and make it as weak as possible, Then I decided to throw pokeballs at it. I didn't work, then I brought in the big guns. I threw Great balls, Ultra balls and Timer balls. Didn't work.
So I decided to make it a tiny bit more weaker. First, I put it to sleep. It woke up a few seconds later and attacked. Then I froze it solid.
It thawed out and attacked again. Then I paralyzed it. It didn't attack me for a few turns due to its paralysis. Then I threw a Timer ball one more time, it broke out just before those stars came from the pokeball. I had enough.
I just threw a Master ball at it. Not a genius way to catch a pokemon, but it was the only way. Well, at least I hasd the mighty pokemon Arceus, the pokemon said to have created the world.
So I decided to make it a tiny bit more weaker. First, I put it to sleep. It woke up a few seconds later and attacked. Then I froze it solid.
It thawed out and attacked again. Then I paralyzed it. It didn't attack me for a few turns due to its paralysis. Then I threw a Timer ball one more time, it broke out just before those stars came from the pokeball. I had enough.
I just threw a Master ball at it. Not a genius way to catch a pokemon, but it was the only way. Well, at least I hasd the mighty pokemon Arceus, the pokemon said to have created the world.
Do you collect pokémon TCG? If you do try this fun game I made up.
How to play
1 player: Three decks, two of 10 cards the other of 30. Shuffle them. Put 10 cards on one side near you (In play) and 10 on the other, the 30 in a seperate deck (reserve).
Pick one card from the deck farthest away (other). Look at the in play deck and see if a card has a matching type (in the top-right corner). If none match, take 10 cards from the reserve, and put your current in play cards into a discard pile. If you match all in play with the other, you win! Run out of reserve, you lose.
How to play
1 player: Three decks, two of 10 cards the other of 30. Shuffle them. Put 10 cards on one side near you (In play) and 10 on the other, the 30 in a seperate deck (reserve).
Pick one card from the deck farthest away (other). Look at the in play deck and see if a card has a matching type (in the top-right corner). If none match, take 10 cards from the reserve, and put your current in play cards into a discard pile. If you match all in play with the other, you win! Run out of reserve, you lose.