Both of the international pop sensations have done individual commercials explaining to millions just how they keep their flawless complexion, but according to the Advertising Standards Authority (ASA) these endorsements are “misleading” to the British market.
Apparently the key ingredient of the product in America is different than the key ingredient in the United Kingdom, leading officials to believe that the testimonials of both the 18-year-old and 27-year-old stars are not reputable for the United Kingdom’s market.
Proactiv representatives defended this statement by saying that different celebrities had, in fact, used the UK product for “several weeks” between the years of 2008 and 2010.
At this time, both of the singers’ ads have been removed from the British airwaves.
