“We are excited to partner with Justin Bieber to provide a new way for consumers and fans to connect, while celebrating their love of Justin Bieber and his music, This collection of cards with displayable, innovative and interactive features will provide consumers with a long-lasting greeting card and Justin Bieber experience.”, said Hallmark licensing director Jenny Hofeditz.
The Bieber-themed collection of more than 48 cards will feature lights, songs from Bieber and pop-up displays. The cards — priced at $2.57 to $9.99 — will hit Walmart stores nationwide in April and Hallmark Gold Crown stores in May.
They include sentiments like “Hope your big day rocks like never before,” “Girl.. there’s so much to celebrate about you, Happy birthday!” and “You must be one of my biggest fans ‘cause you blow me away, girl!”
